Bule|Fusion Worldwide Forms Global Alliance with Concept Branding Group
Leading strategy consulting and creative design firms join forces to extend services to retail, hospitality, restaurant and other industries

(February 18, 2009) - Bule|Fusion Worldwide, a full-service brand strategy and creative marketing agency, today announced the formation of a global alliance with Concept Branding Group, a consulting firm with more than 175+ years of collective retail, food, restaurant, hospitality and organizational brand building expertise. The alliance will provide a framework to pursue new business opportunities, share capabilities and resources and collaborate on solutions.

"I am thrilled about working in conjunction with Concept Branding Group - a well-respected consulting firm with an established reputation for sophisticated and dynamic consulting services for iconic brands and small businesses," said Chun Y. Gee, principal and managing director of Bule|Fusion Worldwide. "Further, we're excited that we will be able to extend our strategy and design services to the retail, food, restaurant and hospitality industries, and offer our clients expanded service capabilities."

Concept Branding Group is well known for developing sophisticated brand and operational consulting strategies and tactics for iconic global brands. Bule|Fusion Worldwide has an established reputation for executing thoughtful strategies and killer designs for venerable brands worldwide.

"This alliance is an important step for both companies," commented Tom Kelley, managing partner of Concept Branding Group. "Since our founding in 1991, we have always sought to provide businesses of all types, and trade groups with the tools necessary to refine their brands, improve operations and move to the next level of performance. By creating this global alliance and centralizing our ideas, recommendations and concept refinements with Bule|Fusion Worldwide, we are poised to assist our clients to set new levels of achievement."

The two firms, which worked together on several successful projects in the recent past, have joined forces to offer expanded service capabilities. The alliance will strengthen the agencies' presence in the global marketplace, with locations in Bali, Indonesia; Nuremburg, Germany; Montreal, Canada; and Boston, Kennebunkport, Palm Springs and Washington, DC, United States.

Bule|Fusion Worldwide, a full-service agency, delivers brand strategy, Web development, creative design and interactive marketing solutions to client partners of all sizes. We use positively challenging ideas to help our client partners generate more revenue. Visit us on the Web at www.bulefusion.com.

Concept Branding Group specializes in examining, refining and expanding brands for start ups, small and large businesses, trade associations, and non profit organizations. www.conceptbrandinggroup.com.

###